Our Mission: Why We Do What We Do
Empowering Founders. Transforming Education.
Every successful founder has had mentors, investors, and supporters along the way. Now, it is our turn.
We started If Capital because we have been in your shoes. We understand the challenges of scaling an Edtech business - the difficult decisions, the need for investment, and the expertise required to grow sustainably.
Our mission is simple: to help ambitious founders scale smarter, secure the right investment, and build impactful education companies.
If you are building the future of learning, let’s build it together.
Who We Work With
We partner with ambitious Edtech founders, operators, and investors who are using AI, digital learning, and emerging technology to shape the future of education.
Whether you are
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Scaling and facing operational or growth challenges
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Seeking investment (Seed to Series A) and refining your fundraising strategy
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An investor looking for sector insights and high-potential opportunities
We are here to help.
What We Offer
Scaling & Growth Strategy
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Think of us as your on-demand senior team - providing strategic guidance without the cost of hiring a full-time executive team. We support:
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Market expansion and international growth
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Product strategy and commercial development
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Building high-performing teams
Securing the Right Investment
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Investment is not just about raising money - it is about finding the right funding to fuel sustainable growth. We help with:
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Investment readiness – Preparing your company to attract the right investors
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Investor connections – Introducing you to investors who understand Edtech
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Fundraising strategy – Structuring your investment round effectively
Unmatched Industry Access
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We connect you with the right people, insights, and opportunities through our global network of founders, investors, and industry leaders.
Why Work With Us?
We Have Been in Your Shoes
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We are not just advisors. We are founders, operators, and investors who have built and scaled Edtech businesses. Some of our team members have successfully exited their ventures, while others are still actively growing theirs. We understand the challenges of growth and securing the resources needed to sustain momentum.
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We Have Scaled and Funded Our Own Edtech Businesses
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Collectively, we have raised tens of millions in funding for our own Edtech ventures, scaling them into globally impactful companies. We know what it takes to expand into new markets, build scalable teams, and achieve sustainable growth. Now, we use that knowledge to help other founders succeed.
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We Help You Scale Smarter
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Our deep expertise in AI, Edtech, and digital learning means we can help you accelerate growth without unnecessary risk. We help you avoid common pitfalls and focus on what truly moves the needle.
FAQ
1. How does If Capital work with startups?
We work with founders in two ways:
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Advisory model – We provide expert guidance on a consulting basis
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Equity-aligned partnerships – We invest time and resources in exchange for a small equity stake
2. Do I need to be an AI-based Edtech startup to work with you?
Not necessarily. While we specialise in AI-driven education technology, we also work with startups using digital tools to improve learning at scale.
3. What stage of startups do you work with?
We typically work with early-stage (Seed, Series A) and scaling Edtech companies, but we are happy to speak with founders at any stage.